The information we collect depends on how you interact with CURLVEXA™.

Information you provide directly may include:

• Name
• Email address
• Telephone number
• Shipping address
• Billing address
• Account information
• Order and purchase details
• Customer-service communications
• Product reviews or feedback you choose to submit
• Marketing preferences

Payment-related information may be collected and processed through Shopify, PayPal, card processors, or other payment providers enabled at checkout.

We may also receive technical or usage information automatically when you interact with the website, including IP address, browser information, device identifiers, pages viewed, approximate location derived from technical data, referring pages, and interaction information.

Personal information may be used for purposes including:

CURLVEXA™ is operated through Shopify's commerce platform. Shopify may process personal information needed to host the store, provide checkout functionality, prevent fraud, maintain security, and support other ecommerce functions.

Payment transactions may also involve PayPal, card networks, issuing banks, payment gateways, and other financial-service providers depending on the payment method selected at checkout.

We do not ask customers to send complete credit-card numbers, CVV codes, or online-banking credentials through ordinary customer-service email.

Third-party providers process information according to their own privacy terms and applicable legal obligations.

We may disclose personal information to service providers when reasonably necessary to operate CURLVEXA™.

These providers may include:

• Shopify and ecommerce infrastructure providers
• Payment processors and financial institutions
• Fulfillment facilities and manufacturing partners
• Shipping carriers and logistics providers
• Customer-service platforms
• Email and communication providers
• Fraud-prevention and security providers
• Analytics providers
• Marketing and advertising technology providers
• Professional advisers where necessary

We may also disclose information when reasonably necessary to comply with law, respond to valid legal process, protect customers or the Services, investigate fraud, or complete a corporate reorganization or transfer permitted by law.

CURLVEXA™ and its technology providers may use cookies, pixels, tags, local storage, and similar technologies to operate and understand the website.

Depending on your location, consent choices, and our store configuration, these technologies may support:

• Shopping-cart and checkout functionality
• Remembering account or store preferences
• Site security and fraud prevention
• Website analytics
• Advertising measurement
• Audience and campaign optimization
• Relevant promotional content

Browser settings may allow you to block or delete cookies. Doing so can affect some website features, including login, cart, personalization, or checkout functionality.

Shopify also maintains information regarding cookies used across its commerce platform.

If enabled in our store, CURLVEXA™ may use advertising, measurement, or analytics services provided by platforms such as:

• Meta, including Facebook and Instagram
• Google
• AppLovin / Axon
• Other advertising or analytics providers used by our store from time to time

Depending on the technology and your applicable privacy settings, these providers may receive identifiers, browsing activity, purchase-event data, device information, or similar online activity information for purposes such as measurement, analytics, fraud prevention, audience creation, or advertising.

Those companies process information according to their own policies and legal obligations.

Where required by applicable law, advertising technologies are subject to appropriate consent or opt-out choices.

We may use your email address or other permitted contact information to send order-related messages, customer-service communications, or marketing communications.

Transactional communications may include:

• Order confirmations
• Shipping updates
• Delivery notices
• Return and refund information
• Important account or service messages

If you subscribe to promotional communications, we may also send information about CURLVEXA™ launches, hair-routine tools, offers, new collections, or promotions.

Promotional emails can be unsubscribed from using the unsubscribe mechanism included in the message or by contacting us.

We use reasonable administrative, organizational, and technical measures designed to protect personal information from unauthorized access, loss, alteration, misuse, or disclosure.

Our store also relies on security measures maintained by Shopify, payment providers, hosting infrastructure, and other service providers.

No internet transmission, online service, or storage method can be guaranteed to be completely secure.

Customers should also protect account passwords, devices, and login credentials and should not send sensitive financial information through ordinary email.

We retain personal information for as long as reasonably necessary for the purpose for which it was collected, including:

• Processing and documenting orders
• Providing customer service
• Managing returns, refunds, and disputes
• Maintaining tax and accounting records
• Detecting fraud or security incidents
• Meeting legal and regulatory obligations
• Establishing or defending legal claims

Retention periods may vary depending on the type of information, the transaction, and applicable law.

CURLVEXA™ operates an international ecommerce business and uses service providers located in different countries.

As a result, personal information may be processed outside the country or region where you live, including by Shopify, logistics providers, payment processors, analytics providers, and other service partners.

Where required, we and our service providers use appropriate mechanisms intended to support lawful international data processing.

Depending on where you live, you may have privacy rights regarding personal information held about you.

These rights may include the ability to:

• Request access to certain personal information
• Request correction of inaccurate information
• Request deletion in qualifying circumstances
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Request a portable copy of certain information
• Opt out of certain targeted advertising or similar uses where applicable
• Appeal certain privacy-request decisions where applicable law provides that right

To submit a privacy request, contact: service@curlvexa.com.

We may need to verify your identity before completing certain requests.

Residents of California may have additional rights under applicable California privacy law.

Depending on whether the applicable legal requirements apply to our business and to the processing involved, qualifying California residents may be entitled to request information about categories of personal information collected, sources, business purposes, disclosures, and certain uses of their data.

California law may also provide qualifying consumers with rights to request correction or deletion and to opt out of certain “sale” or “sharing” of personal information as those terms are defined by California law.

Certain advertising technologies can be treated differently under privacy laws even where personal information is not exchanged for money. Where legally required, we provide applicable privacy choices.

We will not unlawfully discriminate against a customer for exercising applicable privacy rights.

Browsers and devices may offer privacy settings, cookie controls, “Do Not Track” features, or other preference signals.

Because browser signals and legal requirements vary, our response may depend on the signal, technology involved, store configuration, and applicable law.

Where we are legally required to recognize a supported universal opt-out preference signal, we will process that signal in accordance with applicable requirements.

CURLVEXA™ is not intended to be directed at young children, and we do not knowingly seek to collect personal information from children in violation of applicable law.

If you believe a child has submitted personal information to us improperly, please contact service@curlvexa.com so the situation can be reviewed.

If we become aware of a security incident involving personal information, we will investigate and respond as appropriate based on the nature of the incident.

Where applicable law requires notification to customers, regulators, or other authorities, we will provide notification within the timeframe required by that law.

The CURLVEXA™ website may contain links to websites, payment providers, social platforms, carriers, or other services operated by third parties.

Their collection and use of personal information is governed by their own privacy policies and practices.

We recommend reviewing the privacy notice of a third-party service before providing personal information directly to that service.

We may update this Privacy Policy from time to time to reflect changes to CURLVEXA™ operations, technology, service providers, legal requirements, or privacy practices.

The latest version will be posted on this page with an updated revision date.

Where applicable law requires additional notice regarding a material change, we will provide such notice as required.

Questions, concerns, or privacy-related requests may be submitted to:

Shanghai Lvjinyuan Culture Technology Development Co., Ltd.

Room 203, Building 49,
No. 103 Caobao Road,
Xuhui District, Shanghai, China
(Centralized Registration Address)

Legal Representative: Xu Xulei

Email: service@curlvexa.com

Telephone: +86 21 6873 8418

Unified Social Credit Code: 91310104MAKDE32Y0H